App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Financial info
Purchase history (Optional) : App functionality, Advertising or marketing, Account management
User payment info (Optional) : Account management
Health and fitness
Health info (Optional) : App functionality, Analytics, Personalization
Location
Precise location (Optional) : App functionality, Advertising or marketing, Personalization
Personal info
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : App functionality, Account management
Other info (Optional) : App functionality
Phone number (Optional) : Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User IDs (Optional) : Account management