App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Installed apps (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Audio
Voice or sound recordings (Optional) : App functionality, Analytics, Personalization
Calendar
Calendar events (Optional) : App functionality, Analytics, Personalization
Contacts
Contacts (Optional) : App functionality, Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Health and fitness
Health info (Optional) : App functionality, Analytics, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Precise location (Optional) : App functionality, Analytics, Personalization
Messages
Emails (Optional) : App functionality
Other in-app messages (Optional) : App functionality, Analytics, Personalization
SMS or MMS (Optional) : App functionality, Analytics, Personalization
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Personalization
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality, Analytics, Personalization
Videos (Optional) : App functionality, Analytics, Personalization