App activity
App interactions (Optional) : Analytics, Advertising or marketing
In-app search history (Optional) : Analytics, Advertising or marketing, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality
Health and fitness
Fitness info (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Precise location (Optional) : App functionality, Analytics
Messages
Emails (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other in-app messages (Optional) : App functionality, Account management
SMS or MMS (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance
Personal info
Address (Optional) : App functionality, Advertising or marketing, Personalization
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : Account management