App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Account management
Financial info
Purchase history (Optional) : App functionality, Account management
User payment info (Optional) : App functionality, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Precise location (Optional) : Analytics, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Developer communications, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Account management