App activity
App interactions (Optional) : Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Developer communications, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization, Account management
User payment info (Optional) : App functionality, Account management
Location
Approximate location (Optional) : App functionality, Personalization
Precise location (Optional) : App functionality, Personalization
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Account management
Other info (Optional) : App functionality, Analytics, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization