App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
Location
Approximate location (Optional) : Analytics
Personal info
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Sexual orientation (Optional) : Personalization
Photos and videos
Photos (Optional) : Personalization