App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics
Other actions (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Analytics
Location
Approximate location (Optional) : App functionality
Precise location (Optional) : App functionality, Analytics
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
User IDs (Optional) : App functionality, Analytics, Account management