App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Health and fitness
Health info (Optional) : Analytics
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Precise location (Optional) : App functionality, Analytics, Personalization, Account management
Messages
Other in-app messages (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : Fraud prevention, security, and compliance, Personalization, Account management