App activity
In-app search history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
App info and performance
Crash logs (Optional) : Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : Analytics, Fraud prevention, security, and compliance
Other app performance data (Optional) : Analytics, Fraud prevention, security, and compliance
Audio
Voice or sound recordings (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Calendar
Calendar events (Optional) : App functionality, Analytics, Personalization
Contacts
Contacts (Optional) : App functionality, Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Location
Precise location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Messages
Emails (Optional) : App functionality, Analytics
Other in-app messages (Optional) : App functionality, Analytics
SMS or MMS (Optional) : App functionality, Analytics
Personal info
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management