App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Other actions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Messages
Emails (Optional) : App functionality, Developer communications, Personalization, Account management
Other in-app messages (Optional) : App functionality, Developer communications, Advertising or marketing, Personalization, Account management
Personal info
Address (Optional) : Personalization, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Developer communications
Phone number (Optional) : Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management