App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Advertising or marketing
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics
Messages
SMS or MMS (Optional) : App functionality, Analytics
Personal info
Name (Optional) : App functionality, Personalization
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Account management
User IDs (Optional) : Analytics, Developer communications, Advertising or marketing
Photos and videos
Photos (Optional) : App functionality