App activity
In-app search history (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management