App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Installed apps (Optional) : Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : Analytics
Contacts
Contacts (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Advertising or marketing, Personalization
Precise location (Optional) : App functionality, Advertising or marketing, Personalization
Personal info
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : App functionality, Account management
Other info (Optional) : Personalization