App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management