App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Installed apps (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Other actions (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Other app performance data (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Personal info
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization