App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
In-app search history (Optional) : App functionality
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Precise location (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Advertising or marketing
Name (Optional) : App functionality, Advertising or marketing, Personalization
Other info (Optional) : App functionality
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality
Web browsing
Web browsing history (Optional) : App functionality