App activity
App interactions (Optional) : Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : Analytics, Advertising or marketing, Personalization
Installed apps (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance
Other actions (Optional) : Analytics, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User payment info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Web browsing
Web browsing history (Optional) : Analytics, Advertising or marketing