App activity
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Contacts
Contacts (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Precise location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management