App activity
In-app search history (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : Analytics
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Name (Optional) : App functionality, Account management
Photos and videos
Photos (Optional) : App functionality