App activity
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Personalization
Precise location (Optional) : App functionality, Personalization
Personal info
Name (Optional) : App functionality, Advertising or marketing, Account management
Other info (Optional) : App functionality, Advertising or marketing, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management