App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Analytics, Personalization
Installed apps (Optional) : App functionality, Analytics
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics
Personal info
Address (Optional) : Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Fraud prevention, security, and compliance
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance
User IDs (Optional) : Analytics, Advertising or marketing, Account management
Photos and videos
Photos (Optional) : Personalization