App activity
App interactions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : Analytics
Calendar
Calendar events (Optional) : App functionality, Developer communications, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management