App activity
App interactions (Optional) : App functionality, Analytics, Account management
In-app search history (Optional) : App functionality, Analytics, Account management
Other actions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
App info and performance
Crash logs (Optional) : App functionality, Analytics, Account management
Diagnostics (Optional) : App functionality, Analytics, Account management
Other app performance data (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Audio
Voice or sound recordings (Optional) : App functionality
Calendar
Calendar events (Optional) : App functionality, Analytics, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Account management
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Messages
Emails (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other in-app messages (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
SMS or MMS (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Personal info
Email address (Optional) : App functionality, Analytics, Account management
Name (Optional) : App functionality, Analytics, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Analytics, Account management
User IDs (Optional) : App functionality, Analytics, Account management
Photos and videos
Photos (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Videos (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Web browsing
Web browsing history (Optional) : App functionality, Analytics, Advertising or marketing, Account management