App activity
Other user-generated content (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : App functionality, Fraud prevention, security, and compliance
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Messages
SMS or MMS (Optional) : App functionality, Analytics, Advertising or marketing
Personal info
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management