App activity
App interactions (Optional) : App functionality
In-app search history (Optional) : App functionality
Financial info
Other financial info (Optional) : App functionality
Purchase history (Optional) : Analytics, Advertising or marketing
Location
Precise location (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Address (Optional) : Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Advertising or marketing, Account management
Name (Optional) : App functionality, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Advertising or marketing