App activity
App interactions (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization
Location
Precise location (Optional) : App functionality, Analytics, Personalization
Personal info
Address (Optional) : App functionality, Analytics, Personalization
Email address (Optional) : App functionality, Analytics, Personalization
Name (Optional) : App functionality, Personalization
Other info (Optional) : App functionality, Analytics, Personalization
Phone number (Optional) : App functionality, Analytics, Personalization