App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Name (Optional) : App functionality, Analytics, Advertising or marketing
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing