App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Credit score (Optional) : App functionality
Other financial info (Optional) : App functionality
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Precise location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Messages
Emails (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other in-app messages (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
SMS or MMS (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management