App activity
App interactions (Optional) : App functionality, Analytics, Developer communications
In-app search history (Optional) : App functionality, Analytics
Installed apps (Optional) : App functionality, Analytics, Developer communications
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Developer communications
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management
Diagnostics (Optional) : App functionality, Analytics, Developer communications
Other app performance data (Optional) : App functionality, Analytics, Developer communications
Calendar
Calendar events (Optional) : App functionality
Contacts
Contacts (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality
Files and docs
Files and docs (Optional) : App functionality
Financial info
Credit score (Optional) : App functionality, Analytics, Developer communications
Other financial info (Optional) : App functionality, Analytics, Developer communications
Purchase history (Optional) : App functionality, Analytics
User payment info (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications
Precise location (Optional) : App functionality, Analytics, Developer communications
Messages
Emails (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Other in-app messages (Optional) : App functionality
SMS or MMS (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Developer communications
Phone number (Optional) : App functionality, Analytics, Developer communications, Account management
Political or religious beliefs (Optional) : App functionality
Race and ethnicity (Optional) : App functionality, Analytics, Developer communications
Sexual orientation (Optional) : App functionality, Analytics
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance
Videos (Optional) : App functionality, Analytics
Web browsing
Web browsing history (Optional) : App functionality, Analytics, Developer communications