App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Address (Optional) : App functionality, Personalization, Account management
Email address (Optional) : App functionality, Personalization, Account management
Name (Optional) : App functionality, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Personalization, Account management