App activity
App interactions (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics
Financial info
Purchase history (Optional) : App functionality, Analytics
Location
Approximate location (Optional) : Analytics, Personalization
Messages
Other in-app messages (Optional) : Developer communications
Personal info
Address (Optional) : Analytics, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Phone number (Optional) : Account management
User IDs (Optional) : App functionality, Analytics, Account management