App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Precise location (Optional) : App functionality, Analytics, Personalization
Personal info
Phone number (Optional) : App functionality, Analytics, Advertising or marketing