App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Precise location (Optional) : App functionality, Analytics, Personalization
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : Advertising or marketing, Personalization
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization