App activity
In-app search history (Optional) : App functionality
Other actions (Optional) : App functionality
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Precise location (Optional) : App functionality
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
Name (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Phone number (Optional) : App functionality, Developer communications, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management