App activity
App interactions (Optional) : App functionality, Advertising or marketing, Personalization, Account management
In-app search history (Optional) : App functionality, Personalization
Other actions (Optional) : App functionality, Developer communications, Personalization
Other user-generated content (Optional) : App functionality, Developer communications, Personalization
App info and performance
Crash logs (Optional) : App functionality, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications, Personalization, Account management
Messages
Emails (Optional) : App functionality, Developer communications, Personalization, Account management
Other in-app messages (Optional) : App functionality, Developer communications, Personalization, Account management
SMS or MMS (Optional) : App functionality, Developer communications, Personalization, Account management
Personal info
Address (Optional) : App functionality, Developer communications, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Account management
Other info (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Personalization, Account management
Sexual orientation (Optional) : App functionality, Personalization
Photos and videos
Photos (Optional) : App functionality, Developer communications, Personalization, Account management