App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : Analytics, Personalization
Installed apps (Optional) : Analytics
Other actions (Optional) : App functionality
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Audio
Music files (Optional) : App functionality
Other audio files (Optional) : App functionality
Voice or sound recordings (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Personalization
Files and docs
Files and docs (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Developer communications
Other in-app messages (Optional) : App functionality
SMS or MMS (Optional) : App functionality
Personal info
Email address (Optional) : App functionality, Developer communications
Name (Optional) : App functionality, Personalization, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Developer communications
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality