App activity
App interactions (Optional) : Analytics, Fraud prevention, security, and compliance, Personalization
In-app search history (Optional) : Analytics, Personalization
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management