App activity
App interactions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Other financial info (Optional) : App functionality, Analytics
Purchase history (Optional) : App functionality, Analytics, Account management
Personal info
Email address (Optional) : App functionality, Advertising or marketing, Personalization, Account management
Name (Optional) : Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality