App activity
In-app search history (Optional) : App functionality, Analytics
Installed apps (Optional) : App functionality, Developer communications
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications
Financial info
Purchase history (Optional) : App functionality
User payment info (Optional) : App functionality
Messages
Other in-app messages (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Developer communications, Personalization, Account management
Web browsing
Web browsing history (Optional) : App functionality