App activity
In-app search history (Optional) : Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality, Analytics
Messages
Emails (Optional) : App functionality
Personal info
Email address (Optional) : App functionality
Name (Optional) : App functionality, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management