First Choice

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes.
With only great choices to hand, it’s time for you to get picky. Plan your trip around your interests or our destinations. Pick luxury hotels or upmarket hostels. Go via plane or train thanks to our partnership with Byway. Dine in or dine out. Add an experience, upgrade or save some cash. Only you can decide what makes a choice perfect. And, best of all, you can do it all right from the app.

Use the First Choice app to…
• View and book holidays, hotels, flights and experiences
• Filter your search to pick the perfect trip for you
• Pick your favourites and save them to your shortlist
• Get to know your destination better with handy info, hints and tips
• Nail your holiday prep with our travel checklist
• Check your outstanding balance and make payments
• Make changes or upgrades to your trip before you set off
• Keep track of your flight’s status
• Get in touch with our team 24/7 while you’re away

Where you can go
We fly to over 70 destinations worldwide and are updating our travel spots all the time. Our most recent additions include trips to the beautiful Adriatic Coast with new destinations in Albania, Slovenia and Croatia. Or, try a new take on Spain and France, with holidays now available in foodie and cultural hotspots along Spain’s Atlantic coast (San Sebastián and A Coruña) and new destinations in the French Riviera (Cannes, Aix en Provence and Montpellier).

Further afield, we’re excited to be offering Jordan and Mexico City. Whether you’re looking for a boutique, city-centre hotel for a quick European visit, or an exotic All Inclusive holiday with cocktails on tap, First Choice helps you pick the trip of your dreams.

Keep track of your booking
Even if you don’t book through the app, you can keep track of your trip on the app – you just need your booking reference number, the lead passenger’s surname and your departure date.

Ready, set, go
Count down the days before your trip with our handy holiday countdown and share with your friends to let everyone see you living your wanderlust dreams. Plus, there’ll be no last-minute panic, as our travel checklist helps you tick off the all-important bits before you go.

The extra bits
It’s easy to add an upgrade or extra to your flight – treat yourself with Premium seating or an Extra Legroom seat (airline permitting). You can also add on some extra baggage allowance, order holiday money or book airport parking and hotels.

Keep in touch with us
With our fully digital service, we’re always on hand to help while you’re away on your trip. The in-app chat will connect you with our team 24 hours a day, seven days a week, so you can ask about local experiences, check on transfer and flight times, or report any unexpected issues.

Check out our experiences
Want to explore like a local? Make the most of your trip with First Choice Experiences – you can browse and book on the app, and check all the important stuff like pick-up info and anything you need to take, such as swimwear or extra cash for tipping. Once your experience is booked, your ticket will be kept in the app (and sent by email, too).