App activity
In-app search history (Optional) : App functionality, Analytics
Other actions (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance
Other user-generated content (Optional) : App functionality, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
Messages
Other in-app messages (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Personal info
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications, Account management
Other info (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Political or religious beliefs (Optional) : App functionality, Analytics, Personalization
Race and ethnicity (Optional) : Personalization
Sexual orientation (Optional) : App functionality, Analytics, Personalization
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Videos (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance