App activity
App interactions (Optional) : Analytics, Advertising or marketing
In-app search history (Optional) : Analytics, Advertising or marketing
Installed apps (Optional) : Analytics, Advertising or marketing
Audio
Voice or sound recordings (Optional) : Account management
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance
User payment info (Optional) : Fraud prevention, security, and compliance, Account management
Location
Approximate location (Optional) : Advertising or marketing, Fraud prevention, security, and compliance
Personal info
Address (Optional) : Fraud prevention, security, and compliance, Account management
Email address (Optional) : Fraud prevention, security, and compliance, Account management
Name (Optional) : Fraud prevention, security, and compliance, Account management
Phone number (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : Analytics, Advertising or marketing
Photos and videos
Videos (Optional) : Account management
Web browsing
Web browsing history (Optional) : Analytics, Advertising or marketing