App activity
App interactions (Optional) : App functionality, Analytics, Developer communications
In-app search history (Optional) : App functionality, Analytics, Developer communications, Personalization
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Personalization
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Personalization
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Account management