App activity
App interactions (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Files and docs
Files and docs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Financial info
Credit score (Optional) : App functionality, Analytics, Advertising or marketing
User payment info (Optional) : App functionality, Analytics
Location
Approximate location (Optional) : Fraud prevention, security, and compliance
Messages
Other in-app messages (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
SMS or MMS (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management