App activity
App interactions (Optional) : Developer communications, Advertising or marketing
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing
Other actions (Optional) : Developer communications, Advertising or marketing
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing
Precise location (Optional) : App functionality, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Advertising or marketing, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Account management