App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Financial info
Purchase history (Optional) : App functionality, Advertising or marketing
User payment info (Optional) : App functionality
Location
Precise location (Optional) : App functionality, Advertising or marketing, Personalization
Messages
Emails (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other in-app messages (Optional) : App functionality, Advertising or marketing
SMS or MMS (Optional) : App functionality, Advertising or marketing, Account management
Personal info
Address (Optional) : App functionality, Advertising or marketing, Personalization
Email address (Optional) : App functionality, Personalization, Account management
Name (Optional) : App functionality, Personalization, Account management
Phone number (Optional) : App functionality, Advertising or marketing
User IDs (Optional) : App functionality, Analytics, Personalization, Account management