App activity
App interactions (Optional) : Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : Analytics
Other actions (Optional) : Analytics
Other user-generated content (Optional) : Analytics, Fraud prevention, security, and compliance
App info and performance
Crash logs (Optional) : Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : Analytics, Fraud prevention, security, and compliance
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Advertising or marketing
Financial info
Other financial info (Optional) : Account management
User payment info (Optional) : App functionality
Personal info
Address (Optional) : Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other info (Optional) : Fraud prevention, security, and compliance, Account management
Phone number (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Account management
Photos and videos
Photos (Optional) : Account management