App activity
In-app search history (Optional) : Analytics
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Other app performance data (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Location
Approximate location (Optional) : Analytics, Fraud prevention, security, and compliance
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization