App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : App functionality, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Account management
Location
Approximate location (Optional) : App functionality, Advertising or marketing
Precise location (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Account management
Name (Optional) : App functionality
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality, Analytics, Account management